by Bart Caylor | Jun 15, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing, School Websites
In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...
by Bart Caylor | Jun 8, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...
by Bart Caylor | Jun 1, 2020 | Enrollment, Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
by Bart Caylor | May 25, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Veteran enrollment marketing is more than a good enrollment strategy – it’s a way to honor those who’ve made the ultimate sacrifice for our country. Is it time to rethink your veteran enrollment marketing strategy? As I write this post, it’s nearing Memorial Day. ...
by Bart Caylor | May 18, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing
Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products. But influencer marketing is a...
by Bart Caylor | Apr 13, 2020 | Featured, Higher Ed Marketing, Blog
School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home. I’ve been working from home for well over ten years, and most of the team I hire to work with...
