How to Get More Out of Name Buys from Services like Encoura

by Bart Caylor | Feb 22, 2021 | Blog, Featured, Higher Ed Marketing, Email Marketing

What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...

COVID-19 Messaging for Education Marketing [Part 1]

by Bart Caylor | Jan 4, 2021 | content marketing, Blog, Featured, Higher Ed Marketing, Marketing Strategies

COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas. For...

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Marketing Strategies, Inbound Marketing, Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Email Marketing

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...

Managing Outside Vendor Relationships

by Bart Caylor | Oct 12, 2020 | Blog, Featured, Higher Ed Marketing

In enrollment marketing, there are lots of factors that contribute to your success. Perhaps more than anything, your outside vendor relationships can mean success or failure. Here’s how to get the most out of your outside partnerships. When you think about the private...