Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
Gen Z and DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of...
You already know stories are one of your most powerful tools as a higher-ed marketer. You probably also know, from first-hand experience, that collecting the stories you would love to have for your marketing efforts is a challenge. You are confident there are a...
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Of course, that doesn’t mean we should despair. There is hope during days of declining enrollment! However, we should be sober in assessing...
Audience-first marketing goes well beyond crafting content your audience will love. Being audience-first also determines the channels you use to reach your audience and the frequency of your publications. It’s also an obsession on how your audience reacts to your...
