It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do that without the right people on your marketing team. Education marketing is not an individual sport. It’s easy to think that if you only had the right strategy,...
Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. Video Blog Transcript Amy: Welcome to another Caylor Solutions...
Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list. Planning to spend some time Christmas shopping for the ones you love? Well, don’t...
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...