For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign? Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change. By changing the stories...
While invisible and hard to quantify, brand trust is critical to moving students through your comm flow. Trust is the grease that keeps the relationship moving forward as they go from a lead, to a campus visit, deposited, and eventually to graduation. If at any...
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audio-sensory elements, these innovative spectacles can bring communities together by painting a larger story. Telling your education brand story is a powerful way...
