Who Are You? The brand story – the unique essence and distinctive of your institution – is often one of the most valuable assets in education marketing. Many institutions present too many portrayals of their institution…many times at the price of confusion to...
Image via Adobe Stock You Are Unique Every campus in higher education has a unique story. While it is easy to see yourself as one of many, every campus and every institution has its own offering, a specific benefit, and something that will cause the like- minded to...
Fresh Approach In the Fall/Winter 2013 issue of CCCU Advance Magazine, Dr. Andrea Cook, President of Warner Pacific University, presents a wonderful article entitled “Flourish! Planting a Seed to Serve Underrepresented Communities.” The article tells the...
