by Bart Caylor | Jan 13, 2025 | Leveraging AI, Tools, Ideas, Featured
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
by Bart Caylor | Jan 9, 2025 | Podcast, Higher Ed Marketing, Featured, Marketing Campaigns, Marketing Strategies
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
by Bart Caylor | Jan 6, 2025 | Generation Z, Ideas, Featured, Marketing Strategies
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
by Bart Caylor | Jan 2, 2025 | Marketing Strategies, Podcast, Featured
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
