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Education Focus

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital executions. Learn about how we leverage our expertise for your marketing goals.

We Are Different

We are a different kind of agency. With a network of high-end professionals who have worked together on turn-key websites to complex printed collateral, Caylor Solutions puts together specialized teams to create custom answers to your marketing challenges. Learn more about our virtual philosophy and style.

Results Focused

While our work has garnered acclaim such as the CASE Circle of Excellence, Webby Awards, and mentioned in publications such as the Chronicle and U.S. News & World Report, we measure our success project-by-project on the results our work provided for our client's success. From our first conversation, we are focused on delivering quality work that will affect your organization's goals. Take a look at some of our education case studies.

From the Blog

#Hashtags: Your Social Media Secret Weapon

Are you using all available tools for your education social media campaigns? Learn why and how you should effectively be using hashtags.
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social media

The No. 1 Killer of Social Media Success

Social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, you must avoid this one at all costs.
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social media marketing

10 Infuriatingly Common Social Media Marketing Blunders

These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors.
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social media marketing

10 Social Media Marketing Best Practices for Colleges and Universities

Here are 10 best practices for your college or university's social media marketing that you can use to improve your social media results today.
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email marketing

7 Invaluable Tips on Boosting Your Email Marketing Conversion Rates

Around 269 billion emails are being sent every day. Here's 7 invaluable tips to get your emails noticed and boost your email marketing conversion rate.
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email list

The 7-Step Email List-Building Formula for Colleges & Universities

There are few investments as worthy of your time and effort as building your college or university's email list. Here's 7 steps to build your email list quickly.
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email marketing

5 Things To Do Before Your Higher Education Email Marketing Launch

Email marketing is the workhorse marketing channel that's been producing results for colleges and universities at a much lower cost than traditional media for decades. Here are 5 steps to launching your email marketing efforts the right way from the start.
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hierarchy

Hierarchy in Web Design: The Art and Science of Being Unforgettable

There's one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university's brand top-of-mind, when used properly.
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Overheard

“We had an amazing team working together this year and that includes you and all your work on our web site. With 11% increase in our traditional freshman enrollment representing over 17 states, we are thrilled! Thank you!”

Luann Brames, Director of Freshmen Admission, Marian University

Case Studies

ABHE Website & Consulting

Association for Biblical Higher Education website and digital strategy.

Franklin College Website

Enrollment-driven site based upon brand study findings.

Sterling College Website

Enrollment Driven Website Solution for Small College

NACCAP Website

Multiple sites and integrations to address processes and management issues.

Independent Colleges of Indiana Website

Redevelopment of the Independent Colleges of Indiana's website and digital presence.

Lumina Foundation for Education

Over ten years partnership with the Lumina Foundation in digital, strategic, brand, and print deliverables.

Marian University Website

Record 11% enrollment growth from a strategically redesigned website.

OnWord Alumni Magazine

Alumni magazine redesign and template production.

Huntington University Analytics

Strategic review and audit of current websites to reveal navigation issues and patterns of users finding next steps
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