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Education Focus

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital executions. Learn about how we leverage our expertise for your marketing goals.

We Are Different

We are a different kind of agency. With a network of high-end professionals who have worked together on turn-key websites to complex printed collateral, Caylor Solutions puts together specialized teams to create custom answers to your marketing challenges. Learn more about our virtual philosophy and style.

Results Focused

While our work has garnered acclaim such as the CASE Circle of Excellence, Webby Awards, and mentioned in publications such as the Chronicle and U.S. News & World Report, we measure our success project-by-project on the results our work provided for our client's success. From our first conversation, we are focused on delivering quality work that will affect your organization's goals. Take a look at some of our education case studies.

From the Blog

marketing personas

Marketing Personas for Higher Education

There's a lot of hype out there right now around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here's how to make marketing personas to enhance your marketing efforts.
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brand

Living Out Your Brand with Effectiveness

Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your audience....
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marketing budget

How to create a higher education marketing budget

So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing until you’ve...
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advancement marketing

10 Creative Ideas for Higher Education Advancement Marketing

Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or university....
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enrollment marketing

10 Ideas for Enrollment Marketing to Get You Unstuck

The whole point to inbound marketing is to get your target audience to come to you and upon arrival, perform the actions you want them to take. Today, I want to give you ten out-of-the-box ideas to get your enrollment marketing efforts rolling. Because if you build it, they will...
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calls to action

7 Reasons Your Calls to Action Aren’t Working

Weak calls to action cause poor performing marketing. Here are 7 reasons your calls to action are probably failing (and how to fix them).
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campus tour

“A-List” Campus Visits: 7 ways to make your campus tour unforgettable

Get out of the B-List and onto the A-List! Chances are you’re just a few adjustments away to making your campus tour an unforgettable experience.
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end of year fundraising

How to get the most out of your end of year fundraising

Year-end fundraising is a series of sub-campaigns over the fall months that merge into one overarching campaign.
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Overheard

“We had an amazing team working together this year and that includes you and all your work on our web site. With 11% increase in our traditional freshman enrollment representing over 17 states, we are thrilled! Thank you!”

Luann Brames, Director of Freshmen Admission, Marian University

Case Studies

ABHE Website & Consulting

Association for Biblical Higher Education website and digital strategy.

Franklin College Website

Enrollment-driven site based upon brand study findings.

Sterling College Website

Enrollment Driven Website Solution for Small College

NACCAP Website

Multiple sites and integrations to address processes and management issues.

Independent Colleges of Indiana Website

Redevelopment of the Independent Colleges of Indiana's website and digital presence.

Lumina Foundation for Education

Over ten years partnership with the Lumina Foundation in digital, strategic, brand, and print deliverables.

Marian University Website

Record 11% enrollment growth from a strategically redesigned website.

OnWord Alumni Magazine

Alumni magazine redesign and template production.

Huntington University Analytics

Strategic review and audit of current websites to reveal navigation issues and patterns of users finding next steps
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