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Education Focus

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital executions. Learn about how we leverage our expertise for your marketing goals.

We Are Different

We are a different kind of agency. With a network of high-end professionals who have worked together on turn-key websites to complex printed collateral, Caylor Solutions puts together specialized teams to create custom answers to your marketing challenges. Learn more about our virtual philosophy and style.

Results Focused

While our work has garnered acclaim such as the CASE Circle of Excellence, Webby Awards, and mentioned in publications such as the Chronicle and U.S. News & World Report, we measure our success project-by-project on the results our work provided for our client's success. From our first conversation, we are focused on delivering quality work that will affect your organization's goals. Take a look at some of our education case studies.

From the Blog


SEO Basics for Higher Education Marketers

When it comes to higher education marketing, there are fewer things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works.
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website navigation

Should you Organize your Higher Education Website by Audience or Department?

The goal behind higher education website navigation is simple: make finding answers as natural as possible for the user. But is the best way to do that by organizing your website by department or by audience?
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overhauling higher education websites

10 Comprehensive Steps to Overhauling a Higher Education Website

The process of overhauling your website can be a dream or a nightmare. Here's 10 comprehensive steps to overhauling higher education websites.
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Website Overhaul

Does Your Website Need an Overhaul?

Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you've got to consider the overall condition of your website and adjust accordingly.
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Admissions Communications Flow

Marketing Through Your Admissions Communications Flow: Part 2

In our last post, we gave you some creative and effective ideas to leverage your RFI, student application, and acceptance letters to wow your target audience and win their loyalty. Here other ways to win your audience's loyalty through your admissions communications flow.
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admissions communications flow

Marketing Through Your Admissions Communications Flow

No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through these administrative...
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brand awareness

Raising Brand Awareness for Higher Education

If one thing could kill your higher education marketing efforts, it'd be that your audience isn't thinking of you. Three simple strategies to improve your brand awareness.
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web copy

Writing Effective Web Copy for Higher Education Marketing

Writing copy for the web can't be a second-thought, left-to-chance job for the higher education marketer—the online world is native to your audience. Here's 5 web writing secrets the greatest marketers use to keep their audience engaged.
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“We had an amazing team working together this year and that includes you and all your work on our web site. With 11% increase in our traditional freshman enrollment representing over 17 states, we are thrilled! Thank you!”

Luann Brames, Director of Freshmen Admission, Marian University

Case Studies

ABHE Website & Consulting

Association for Biblical Higher Education website and digital strategy.

Franklin College Website

Enrollment-driven site based upon brand study findings.

Sterling College Website

Enrollment Driven Website Solution for Small College

NACCAP Website

Multiple sites and integrations to address processes and management issues.

Independent Colleges of Indiana Website

Redevelopment of the Independent Colleges of Indiana's website and digital presence.

Lumina Foundation for Education

Over ten years partnership with the Lumina Foundation in digital, strategic, brand, and print deliverables.

Marian University Website

Record 11% enrollment growth from a strategically redesigned website.

OnWord Alumni Magazine

Alumni magazine redesign and template production.

Huntington University Analytics

Strategic review and audit of current websites to reveal navigation issues and patterns of users finding next steps