by Bart Caylor | Jun 3, 2021 | Podcast, Featured, Marketing Trends, Marketing Strategies
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
by Bart Caylor | Apr 12, 2021 | Marketing Strategies, Featured, Blog, content marketing
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...
by Bart Caylor | Apr 5, 2021 | Featured, Blog, content marketing, Marketing Strategies
With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...
by Bart Caylor | Sep 21, 2020 | social media, Higher Ed Marketing, Featured, Blog
When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...
