Watering Holes: Be Where Your Target Audience Is

Watering Holes: Be Where Your Target Audience Is

Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now.  One of the things I love about this industry is how fast...
Enrollment Marketing Personas: Speaking Their Language

Enrollment Marketing Personas: Speaking Their Language

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...