by Bart Caylor | Jun 28, 2021 | Featured, Blog, Inbound Marketing, content marketing, Marketing Strategies
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
by Bart Caylor | Jun 17, 2021 | Podcast, Featured, Fundraising Advancement
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
by Bart Caylor | Jun 14, 2021 | Higher Ed Marketing, Featured, Blog, content marketing
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
