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3 Powerful Ways to Drive Enrollment with Personalized Content

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | Blog, content marketing, Email Marketing, Featured, Inbound Marketing, Marketing Campaigns, Strategies

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
How to Get More Out of Name Buys from Services like Encoura

How to Get More Out of Name Buys from Services like Encoura

by Bart Caylor | Feb 22, 2021 | Blog, Email Marketing, Featured, Higher Ed Marketing

What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...

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Recent Posts

  • 3 Powerful Ways to Drive Enrollment with Personalized Content
  • 06/18/21 Roundup: This Week’s Best Higher Ed Marketing Content
  • How to Include Donor Stories in Your Marketing
  • Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
  • 06/11/21 Roundup: This Week’s Best Higher Ed Marketing Content

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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🔥 Hot off the press: “Personalization | Small School Marketing [EDU Marketing Minute]” https://t.co/y6eeG2mf1u (via @revue) #highered #higheredmarketing #enrollmentmarketing



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15 hours ago

Want to drive enrollment? Start connecting with prospects before you’ve even met them, with personalized content. Here are 3 ways to do it. https://t.co/ayYA0zDQGO #hesm #higheredmarketing #ismarketing https://t.co/J49Dh646n0


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15 hours ago

Where exactly do our prospective students, their families, alumni and friends spend their time on #socialmedia? @HubSpot discusses numbers in this article and also provides insight into how and where to dedicate your efforts. #digitalmarketing https://t.co/jj2hg1YOyG https://t.co/5TkpnBNvtb


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18 hours ago

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