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How to Get More Out of Name Buys from Services like Encoura

How to Get More Out of Name Buys from Services like Encoura

by Bart Caylor | Feb 22, 2021 | Blog, Email Marketing, Featured, Higher Ed Marketing

What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...

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I’m excited to share with you this week’s top higher education marketing content roundup. https://t.co/9ac2lAibPp https://t.co/S4xmCdBKQx


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Many of us have attended #virtual #conferences over the past year. Some are done well, and others…not so much. This article from Inside Higher Ed highlights 12 lessons learned from conference experts. https://t.co/e1ZsoD21Vr https://t.co/9H8iAo34GH


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I challenge you as enrollment and higher education marketers to generate content that answers the questions people have. You can generate a lot more leads with a lot less money. Find out how. https://t.co/EWHlEPIDFW https://t.co/IPruH6j3iM


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