by Bart Caylor | Jun 21, 2021 | Strategies, Email Marketing, content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
by Bart Caylor | Feb 22, 2021 | Blog, Featured, Higher Ed Marketing, Email Marketing
What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...
