Innovating enrollment is no longer optional—it’s essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today’s...
Authenticity in higher ed marketing has to take a front seat because there is a lot at stake. On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff. But there is another looming problem for higher education that isn’t...
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
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