Truth in Advertising: Authenticity in Higher Ed Marketing

Truth in Advertising: Authenticity in Higher Ed Marketing

Authenticity in higher ed marketing has to take a front seat because there is a lot at stake.  On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff.  But there is another looming problem for higher education that isn’t...
How to Increase Student Retention with Education Marketing

How to Increase Student Retention with Education Marketing

Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...