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5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

by Bart Caylor | Mar 1, 2021 | Blog, Enrollment, Featured

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
5 Major Characteristics of Generation Z for Education Marketers

5 Major Characteristics of Generation Z for Education Marketers

by Bart Caylor | Feb 4, 2019 | Blog, content marketing, Enrollment, Featured, Generation Z, Strategies

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively? Here is my take on how education marketers like you can leverage...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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@HubSpot does a nice job outlining the differences between organic and paid #marketing while making recommendations and giving examples of how to use each. I recommend having a mix of organic and paid marketing efforts. #highered #higheredmarketing https://t.co/LHMus7VhCy https://t.co/YEJOQF9EbF


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1 day ago

What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond. https://t.co/znh2CWekJZ #hesm #higheredmarketing #ismarketing https://t.co/vWRcp4re03


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1 day ago

#Instagram reels #ads have pros and cons. Reels can be up to 30-seconds long and only be created on desktop. However, reels are front and center on user feeds. Here’s how to get started using #reelsads on Instagram from @SMExaminer. #highered https://t.co/HFyCRTM6qn https://t.co/F5Ehygc6fB


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1 day ago

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