My Goal For “Chasing Mission Fit”

My Goal For “Chasing Mission Fit”

Here is the thing about writing a book. You have to disseminate what you know into valuable topics relevant to your goal of the book. Otherwise you are just writing information for information’s sake. And to realize the goal of my book, I had to get very clear...
Why I Wrote “Chasing Mission Fit”

Why I Wrote “Chasing Mission Fit”

My new book, Chasing Mission Fit: A Guide To Fill Your Institution With Students Who Will Succeed, is slated to come out February 2024, and I can’t wait to share it with you! As a first-generation college student, I experienced the life-changing impact of education....
5 Adjustments You Can Make to Attract Mission-Fit Students

5 Adjustments You Can Make to Attract Mission-Fit Students

Compatibility is one of the most critical factors to the long-term success of any relationship.  When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
Diversity of Voice: Attracting Mission-Fit Students With Content Marketing

Diversity of Voice: Attracting Mission-Fit Students With Content Marketing

Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention.  By adjusting the kinds of content you are producing, you can amplify the...
Mission-fit Marketing for a Christian College or University

Mission-fit Marketing for a Christian College or University

Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...