by Bart Caylor | May 23, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Branding
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
by Bart Caylor | May 19, 2022 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast, Branding
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
by Bart Caylor | May 16, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Compatibility is one of the most critical factors to the long-term success of any relationship. When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
