3 Key Strategies I’ve Used to Boost My Productivity During the Holidays
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season. It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and...
Campus Security: Your New Marketing Partner
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...
Spreading Holiday Cheer: My Marketing Gift List
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list. Planning to spend some time Christmas shopping for the ones you love? Well, don’t...
What is the End Goal of Your Higher Education Marketing Plan?
Image by Stepan Popov via Adobe Stock Have You Considered the Life-Cycle of Your Prospect? Over my career of working with various Fortune 500 companies, non-profits, and schools, I can attest to the unique challenges of education marketing. Very few other “businesses”...
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