marketing Archives | Caylor Solutions

Marketing Personalization: How to Use this Magic Technique

by Bart Caylor | Nov 2, 2020 | Blog, content marketing, Featured, Marketing Strategies

The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

3 Key Strategies I’ve Used to Boost My Productivity During the Holidays

by Bart Caylor | Dec 23, 2019 | Blog, Featured, Higher Ed Marketing, Strategies

The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season. It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and...

Campus Security: Your New Marketing Partner

by Bart Caylor | Aug 19, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns

Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...

Spreading Holiday Cheer: My Marketing Gift List

by Bart Caylor | Dec 10, 2018 | Blog, Featured, Higher Ed Marketing

I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list. Planning to spend some time Christmas shopping for the ones you love? Well, don’t...