6 Tips for Marketing Higher Ed to Generation Alpha

6 Tips for Marketing Higher Ed to Generation Alpha

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
How to Make Marketing Plan Revisions

How to Make Marketing Plan Revisions

When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date.  Unfortunately, the last thing anyone wants to do after...