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6 Tips for Marketing Higher Ed to Generation Alpha

6 Tips for Marketing Higher Ed to Generation Alpha

by Bart Caylor | Jul 19, 2021 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Marketing Trends

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
How to Make Marketing Plan Revisions

How to Make Marketing Plan Revisions

by Bart Caylor | Jun 7, 2021 | Blog, Featured, Marketing Strategies

When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date.  Unfortunately, the last thing anyone wants to do after...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Does your college, university, or private school have it’s own mobile app? It should! You might be skeptical, as I was. But listen in to what Jaime Giblett of @DigistormEd has to say: https://t.co/LiQzh3Wbqm #casesmc #HEmkting #emchat #hesm https://t.co/d067ZDfveb


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20 hours ago

Finding students with the right mission-fit for your graduate or postgrad program can be enormously difficult. Discover practical insights for successful marketing to grad students in our conversation wit… @AsburySeminary https://t.co/9v84VIOKqg #casesmc #HEmkting #emchat #hesm https://t.co/fnF7GDkMty


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1 day ago

What are the best ways to move forward with #recruitment in 2022? From continuing with hybrid event options to promoting transparency and insightful content, this article from @EduWebMarketing gives solid tips to consider this year. #highered #enrollment https://t.co/Q6tkurHPt6 https://t.co/0tx8ituZLM


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