marketing funnel Archives - Caylor Solutions

Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...

How to Set Up an Effective Enrollment Marketing Funnel

by Bart Caylor | Jun 1, 2020 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...