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Enrollment Marketing Copy: The Key to Motivating Prospective Students

Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message.  Even if it’s just your...
How to Set Up an Effective Enrollment Marketing Funnel

How to Set Up an Effective Enrollment Marketing Funnel

by Bart Caylor | Jun 1, 2020 | Blog, Enrollment, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Working from home and sitting through nonstop Zoom meetings can really wear on your sense of well being. If you’re feeling the pressure, check out these insights on maintaining your mental health with productivity: https://t.co/pMiAK4qlfH #hesm #higheredmarketing #ismarketing https://t.co/TUAeQ1eone


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9 hours ago

Name buying services like Encoura are valuable resources for enrollment marketing. Here’s how to use the data more effectively. https://t.co/SLtQcSrMAf #casesmc #HEmkting #emchat #hesm https://t.co/xwbDdKM12n


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15 hours ago

Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it. https://t.co/zbCKp9H19k #casesmc #HEmkting #emchat #hesm https://t.co/ZGyBEM4In9


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19 hours ago

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