Landing Pages for Education Marketing: 3 Tips to Win the Day

Landing Pages for Education Marketing: 3 Tips to Win the Day

The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
7 Essentials for Successful Lead Generation Campaigns

7 Essentials for Successful Lead Generation Campaigns

Lead generation campaigns can cause any higher ed marketer to start biting their nails. As the name suggests, these marketing campaigns are designed to bring in leads that can then be cultivated into enrolled students. Uncertainty is a part of their nature as you...