by Bart Caylor | Apr 24, 2025 | Featured, Tools, Leveraging AI
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
by Bart Caylor | Apr 21, 2025 | Strategies, Branding, Marketing Strategies, Featured, Ideas
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
by Bart Caylor | Mar 3, 2025 | Leveraging AI, Tools, Strategies, Future of Higher Ed, Featured
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
by Bart Caylor | Feb 24, 2025 | Leveraging AI, Tools, Strategies, Future of Higher Ed, Featured
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
by Bart Caylor | Feb 17, 2025 | Featured, Leveraging AI, Tools
Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...
