Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
