by Bart Caylor | Jun 6, 2022 | Enrollment, Blog, Featured, Higher Ed Marketing
As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...
by Bart Caylor | Apr 21, 2022 | Giving, Fundraising Advancement, Featured, Advancement, Podcast
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
by Bart Caylor | Jun 17, 2021 | Podcast, Fundraising Advancement, Featured
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
by Bart Caylor | Mar 16, 2020 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Advancement
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
by Bart Caylor | Sep 16, 2019 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Advancement
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
