I last wrote a piece on why higher ed marketers should care about campus security in 2019. Of course, a lot has happened since then, for better and worse. Campus security has become a hot-button issue of late with the terrible loss of life at Robb Elementary School in...
Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective – sometimes, the best decision an...
Undergrad education marketing has a degree of beautiful simplicity. Graduate enrollment marketing isn’t quite so easy. When it comes to undergrad enrollment marketing, schools have the luxury of buying lists to recruit students. With all the data available to higher...
Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...
