by Bart Caylor | Jun 1, 2026 | Marketing Trends, Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Leveraging AI
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 4, 2026 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Strategies, Recruiting
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
by Bart Caylor | Mar 23, 2026 | Tools, Leveraging AI, Marketing Strategies, Enrollment, Featured, Strategies
An AI enrollment funnel strategy is the most effective way for small college marketing teams to reclaim their time while delivering the highly personalized experiences today’s students expect. Many enrollment leaders I speak with recognize that the traditional, manual...
by Bart Caylor | Nov 20, 2023 | Blog, Featured, Email Marketing, Enrollment
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
by Bart Caylor | Aug 31, 2023 | Strategies, Featured, Podcast
Growth occurs as people move down your enrollment funnel eventually becoming current students. So how can we move more people down the funnel? And how can we help move through the funnel faster? If you can unlock that code, you’ve got the winning formula for fast and...
