by Bart Caylor | Mar 23, 2026 | Marketing Strategies, Enrollment, Featured, Strategies, Tools, Leveraging AI
An AI enrollment funnel strategy is the most effective way for small college marketing teams to reclaim their time while delivering the highly personalized experiences today’s students expect. Many enrollment leaders I speak with recognize that the traditional, manual...
by Bart Caylor | Nov 20, 2023 | Enrollment, Blog, Featured, Email Marketing
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
by Bart Caylor | Aug 31, 2023 | Featured, Strategies, Podcast
Growth occurs as people move down your enrollment funnel eventually becoming current students. So how can we move more people down the funnel? And how can we help move through the funnel faster? If you can unlock that code, you’ve got the winning formula for fast and...
by Bart Caylor | Oct 24, 2022 | Blog, Enrollment, Featured
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
by Bart Caylor | Apr 19, 2021 | Featured, Higher Ed Marketing, School Websites, Blog
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
