There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...
For those of us in education marketing, the first thing we think of when talking about segmentation is demographics. But if you stop there, you’ll miss the real power behind marketing segmentation. In the vast amounts of material available today on education...
Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
Today’s post is from our friends at imageseven: imageseven is an integrated marketing communications firm. You can think of us as message architects. We work with leaders to lift their communication and brand to reveal the true value they deliver to their...
Confident, handsome, successful—everyone wants to be Don Draper. But Mad Men-style advertising won’t get you education marketing success long-term. Not only is Don Draper a fictional character, but he’s also a fictional character meant to represent a mythical,...
