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More Than a Campus Logo: The Education Branding Process

More Than a Campus Logo: The Education Branding Process

by Bart Caylor | Mar 2, 2023 | Branding, Featured, Podcast

Too often, education branding is thought of as a series of design projects like a new logo, a refreshed color palette, or relaunching your education website. But it’s better to think of education branding as an evolution over time rather than a one-time campaign. ...
Brand Perception: 5 Survey Questions You Should Be Asking

Brand Perception: 5 Survey Questions You Should Be Asking

by Bart Caylor | Feb 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas

“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
Homecoming Marketing: 7 Key Roles to Play

Homecoming Marketing: 7 Key Roles to Play

by Bart Caylor | Jan 9, 2023 | Blog, Featured, Higher Ed Marketing, Ideas, Advancement, Branding

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
Twitch: Taking Your School’s Brand to the Gaming Masses

Twitch: Taking Your School’s Brand to the Gaming Masses

by Bart Caylor | Dec 19, 2022 | Branding, social media, Blog, Featured, Ideas

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
Fans First: Creating Superfans of Your School

Fans First: Creating Superfans of Your School

by Bart Caylor | Dec 5, 2022 | Blog, Featured, Higher Ed Marketing, Books, Branding

If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us