Brand Framework: Reshaping and Rediscovering Your School’s Promise

Brand Framework: Reshaping and Rediscovering Your School’s Promise

For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
5 Examples of Effective Higher Ed Brands and Why They Work

5 Examples of Effective Higher Ed Brands and Why They Work

Your brand is at the heart of all your efforts as a marketer. Ideally, it helps you craft your messaging, identify your audience, and steers you toward certain strategies and approaches and away from others. I’ve written recently about how you can evolve your brand...
3 Reasons Your Brand Needs to Evolve

3 Reasons Your Brand Needs to Evolve

Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school.  Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...
Mission-fit Marketing for a Christian College or University

Mission-fit Marketing for a Christian College or University

Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Defending Your Education Brand: 4 Critical Thoughts on Managing Change

Defending Your Education Brand: 4 Critical Thoughts on Managing Change

Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis? At Caylor Solutions, we work closely with private colleges, universities, and schools to promote their...