The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
