by Bart Caylor | Aug 21, 2025 | Leveraging AI, Tools, Podcast, Featured, Marketing Trends
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
by Bart Caylor | Jun 30, 2025 | Tools, Strategies, Future of Higher Ed, Featured
AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...
by Bart Caylor | Feb 17, 2025 | Leveraging AI, Tools, Featured
Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...
by Bart Caylor | Feb 6, 2025 | Future of Higher Ed, Tools, Ideas, Featured
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
by Bart Caylor | Jun 18, 2024 | Leveraging AI
Luma Labs: Dream Machine Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some...
