by Bart Caylor | Jan 30, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Strategies, Websites
The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
by Bart Caylor | Feb 6, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing
Good leadership is essential. It makes the difference between thriving and floundering institutions. But it is also difficult and rare. Fortunately, it is a skill that can be honed. Here are some key aspects of leadership to grow in. I’ll start with a confession. The...
by Bart Caylor | Feb 27, 2023 | Marketing Strategies, Fundraising Advancement, Blog, Featured
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
by Bart Caylor | Mar 6, 2023 | Blog, Featured, Ideas, Future of Higher Ed, Tools
November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...
by Bart Caylor | Mar 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
