by Bart Caylor | May 31, 2021 | social media, Blog, Featured
Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now, in...
by Bart Caylor | Jun 3, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
by Bart Caylor | Jun 10, 2021 | Marketing Strategies, Featured, Podcast
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
by Bart Caylor | Nov 29, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured
As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...
by Bart Caylor | Dec 20, 2021 | Blog, Featured, Email Marketing
Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...
