by Bart Caylor | Jul 8, 2024 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
by Bart Caylor | Apr 15, 2024 | Featured, Strategies
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
by Bart Caylor | Dec 2, 2022
Team Caylor Solutions may be Indiana-grown, but this crack team of marketing pros comes from [basically] everywhere to apply our skills to your education marketing needs. Meet Us Who We Are The Team Bart Caylor President With a 35-year background in design,...
by Bart Caylor | Dec 5, 2022 | Branding, Blog, Featured, Higher Ed Marketing, Books
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
by Bart Caylor | Feb 9, 2023 | Featured, Podcast, Tools
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today, but it is far from easy to implement. The DEI Viewfinder is a practical tool that can help make this difficult goal a reality for you and your marketing team. Marketing...
