by Bart Caylor | Jan 29, 2024 | Blog, Featured, Future of Higher Ed, Tools, Teams
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
by Bart Caylor | Oct 10, 2022 | Marketing Strategies, Blog, Featured, Strategies, Tools
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
by Bart Caylor | Mar 3, 2025 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
by Bart Caylor | Mar 27, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
by Bart Caylor | Jun 26, 2017 | content marketing, Blog, Featured, Higher Ed Marketing
Email marketing is the workhorse marketing channel that’s been producing results for colleges and universities at a much lower cost than traditional media for decades. But as with everything, the way you start out will have a huge impact on how well it performs....
