by Bart Caylor | Apr 27, 2020 | social media, Blog, Featured
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....
by Bart Caylor | Jun 29, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
Social Media KPIs: Your Key Performance Indicators for Success Far too often, uninformed goals are established for social media success, such as an arbitrary number of likes on Facebook or the number of tweets made during a specified time period. Using social media...
by Bart Caylor | Feb 24, 2020 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
by Bart Caylor | May 28, 2026 | Marketing Strategies, Websites, Featured, Strategies
If you’re serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
by Bart Caylor | Nov 16, 2020 | Marketing Trends, Blog, Featured, Ideas
The word gamification has been around for several years now. It describes a marketing and recruitment trend that at times has felt like a fad. But I’d like to explore the power of gamification as a concept that we should all be thinking more about in the coming...
