by Bart Caylor | Dec 18, 2023 | Featured, Strategies, Tools
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
by Bart Caylor | Apr 27, 2023 | Featured, Strategies, Podcast
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it...
by Bart Caylor | Sep 5, 2022 | Featured, Strategies
As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult...
by Bart Caylor | Jun 24, 2014 | Blog, Featured, Higher Ed Marketing, Ideas
“What three things should we as presidents do this year in our college marketing?” On Friday, June 20th, I was invited to speak with a number of college presidents. We started the day with a review of statistics from recent Noel Levitz and MStoner studies:...
by Bart Caylor | Apr 8, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Future of Higher Ed
Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...
