The Future of SEO in the Age of AI

by Bart Caylor | Apr 8, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Future of Higher Ed

Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing.  Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...

How to Create a Higher Ed Messaging Strategy

by Bart Caylor | Aug 1, 2022 | Marketing Strategies, content marketing, Blog, Featured

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...

3 Enrollment Marketing Priorities for 2023

by Bart Caylor | Nov 7, 2022 | content marketing, Enrollment, Blog, Featured, School Websites, Strategies

With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...

Quality Content Creation: Make the Prospective Student the Hero

by Bart Caylor | Jun 1, 2023 | Featured, Strategies, Podcast

The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...

Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...