I have been reliving the 80’s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating (keep in mind, these are the same boys who have watched every episode of Mythbusters). While you might not be rocking the mullet,...
According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
Event Marketing Ideas for Colleges: Whether your next event is going to be an open house, campus visit, alumni reception or bestowing an honorary doctorate on academy-award winner Meryl Streep, the 86th annual Academy Awards provided some event marketing ideas for...
Netflix Type Engine for Higher Ed Marketing? In Friday’s Chronicle of Higher Education, Jonah Newman wrote an excellent article entitled Netflix-Like Algorithm Drives New College-Finding Tool. He describes the process of the creation of a web algorithm developed...
Image via Adobe Stock You Are Unique Every campus in higher education has a unique story. While it is easy to see yourself as one of many, every campus and every institution has its own offering, a specific benefit, and something that will cause the like- minded to...
Fresh Approach In the Fall/Winter 2013 issue of CCCU Advance Magazine, Dr. Andrea Cook, President of Warner Pacific University, presents a wonderful article entitled “Flourish! Planting a Seed to Serve Underrepresented Communities.” The article tells the...
