Without a Plan, Your School’s Social Media is Destined To Fail. Social media has been all the rage since the mid 2000’s. Starting with MySpace and moving through Facebook, Twitter, and Instagram, the influence of social media is not slowing down. In a January 2014...
Digital Natives Expect More From Your Digital Marketing Than You Do Prospective students and families expect much more digital prowess than many schools give them credit for. Today’s prospects are savvy, smart, and understand how to use technology better than many...
Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
Using the Right Tools so You Can Focus On Relationships In the early twentieth century, the world was on the dawn of a technology revolution. Moving pictures were still silent, radio and television were on the verge of invention and air travel was all the rage....
More Powerful Than a Locomotive At Caylor Solutions, we continue to advocate the use of rich media as part of your education website. Rich media includes video, photography, quotes, statistics, audio, and other rich media options to provide depth. One of our...
Spicing up Your Content Traditionally, websites have been constructed of pages containing copy and photos – not much more than a typical printed brochure. But with broadband speeds, even on mobile devices, increasing at regular intervals, your website can deliver so...
