Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
So you’re interested in inbound marketing for education? And the headline has you intrigued? Good. First point: 1. Not Having an Engaging Headline Inbound marketing is all about getting attention and answering questions. If you think about it, you clicked to...
The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
What is Storytelling in Higher Education Marketing? We recently posted the video you see below from “The Beard” explaining storytelling web design. That post generated a conversation on the Higher Education Public Relations & Marketing Group. The...
The popular culture recognizes that something is wrong in the marketing of higher education. The assumption that sending the “me too” unsolicited material will increase the chances of response will not always work. Here are some ways to improve your...
Education Marketing Can Start Earlier Historically, most colleges and universities begin their education marketing campaigns to high school students, usually focused on juniors and seniors. This has worked in the past, but like so much of higher education, things are...
