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The Website Content Checklist for Both Beginners and Pros

The Website Content Checklist for Both Beginners and Pros

by Bart Caylor | Jul 5, 2016 | Ideas, content marketing, Blog, Featured, Higher Ed Marketing, School Websites

Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
The 11 Biggest Education Inbound Marketing Blunders

The 11 Biggest Education Inbound Marketing Blunders

by Bart Caylor | Jun 6, 2016 | content marketing, Blog, Featured, Higher Ed Marketing

So you’re interested in inbound marketing for education? And the headline has you intrigued? Good. First point: 1. Not Having an Engaging Headline Inbound marketing is all about getting attention and answering questions. If you think about it, you clicked to...
Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist

Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist

by Bart Caylor | May 24, 2016 | Branding, Blog, Featured, Higher Ed Marketing, Ideas

The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
4 Ideas for Using Storytelling in Higher Education Marketing

4 Ideas for Using Storytelling in Higher Education Marketing

by Bart Caylor | May 17, 2016 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed

What is Storytelling in Higher Education Marketing? We recently posted the video you see below from “The Beard” explaining storytelling web design. That post generated a conversation on the Higher Education Public Relations & Marketing Group. The...
Rethink the Mailed Viewbook

Rethink the Mailed Viewbook

by Bart Caylor | May 5, 2016 | Featured, Higher Ed Marketing, Ideas, Blog

The popular culture recognizes that something is wrong in the marketing of higher education. The assumption that sending the “me too” unsolicited material will increase the chances of response will not always work. Here are some ways to improve your...
3 Education Marketing Lessons from Ten-Year-Olds

3 Education Marketing Lessons from Ten-Year-Olds

by Bart Caylor | Apr 25, 2016 | Blog, Featured, Higher Ed Marketing, Ideas

Education Marketing Can Start Earlier Historically, most colleges and universities begin their education marketing campaigns to high school students, usually focused on juniors and seniors. This has worked in the past, but like so much of higher education, things are...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us