The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
What is Storytelling in Higher Education Marketing? We recently posted the video you see below from “The Beard” explaining storytelling web design. That post generated a conversation on the Higher Education Public Relations & Marketing Group. The...
The popular culture recognizes that something is wrong in the marketing of higher education. The assumption that sending the “me too” unsolicited material will increase the chances of response will not always work. Here are some ways to improve your...
Education Marketing Can Start Earlier Historically, most colleges and universities begin their education marketing campaigns to high school students, usually focused on juniors and seniors. This has worked in the past, but like so much of higher education, things are...
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
How often should you blog? If you want your blog become the go to source of information for your target audience, you must publish excellent content consistently. The quality of your content shows your expertise. The consistency of your content shows your...
