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5 Elements of an Education Brand

5 Elements of an Education Brand

by Bart Caylor | Mar 12, 2018 | Branding, content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students? First, let’s talk about what an education brand is not. An education brand is...
16 School MarCom Questions You Are Dying to Ask

16 School MarCom Questions You Are Dying to Ask

by Bart Caylor | Mar 5, 2018 | Featured, Blog, Higher Ed Marketing

Today’s post is guest written by Liza Fisher Norman. Liza is “Master Electrician” of InspirED School Marketers, a free, online professional development resource and community for PK-12 private school marketing and communications administrators in the US...
Unlocking the Power of Segmentation

Unlocking the Power of Segmentation

by Bart Caylor | Feb 19, 2018 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Strategies

For those of us in education marketing, the first thing we think of when talking about segmentation is demographics. But if you stop there, you’ll miss the real power behind marketing segmentation. In the vast amounts of material available today on education...
10 Components of a Successful Education Marketing Plan (Part 2)

10 Components of a Successful Education Marketing Plan (Part 2)

by Bart Caylor | Feb 12, 2018 | Strategies, Marketing Strategies, content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing

Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
10 Components of a Successful Education Marketing Plan (Part 1)

10 Components of a Successful Education Marketing Plan (Part 1)

by Bart Caylor | Feb 5, 2018 | Higher Ed Marketing, Marketing Strategies, content marketing, Inbound Marketing, Blog, Featured, Strategies

You’ve heard it before. Failing to plan is planning to fail. But not all education marketing plans are equal. The quality of your plan will determine the quality of your success. Sometimes institutional leaders view marketing as if it were gambling: You pay the money....
4 Benefits of Using a Persona for Marketing Your School

4 Benefits of Using a Persona for Marketing Your School

by Bart Caylor | Jan 22, 2018 | content marketing, Blog, Featured, Higher Ed Marketing

Today’s post is from our friends at imageseven:  imageseven is an integrated marketing communications firm. You can think of us as message architects. We work with leaders to lift their communication and brand to reveal the true value they deliver to their...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us