Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...
I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list. Planning to spend some time Christmas shopping for the ones you love? Well, don’t...
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
In the Age of the Internet, it might be tempting to relegate signage to the backseat of your education marketing strategy. But here are seven compelling reasons you should invest in university environmental design from a marketing standpoint. If you’re familiar with...
