Colleges and universities, often steeped in tradition and cautious in their approach, aren’t typically recognized as hotbeds of risk-taking. However, to stay relevant, higher ed innovation is going to be more important in today’s fast-paced and...
In today’s marketing environment, chances are your budget is already stretched thin. To help out, here are some powerful yet budget friendly productivity tools that won’t break the bank. In today’s increasingly connected and competitive landscape, keeping...
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. So you’ve got your call center. You’ve got students making calls in the evenings. That must mean that you’ve got your peer-to-peer marketing strategy...
As higher ed marketers, we can get caught up in the buzz about the next big thing, whether it’s a new platform, a new app, or a new technology. However, one of the first big things, email, is still vital and worthy of significant attention. Across the digital...
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
