Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
Teaching critical thinking is the first step to media literacy in the digital age. According to media psychologist Dr. Cynthia Vinney, “Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media.”...
