by Bart Caylor | Feb 24, 2022 | Podcast, Featured, Enrollment, Marketing Strategies
One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering. No matter how good of a marketer you are, it’s hard to sell prospective students on an education with a tuition...
by Bart Caylor | Apr 29, 2021 | Podcast, Featured, Marketing Strategies
One of the core objectives of education marketing is setting yourself apart from the competition. Today, we talk to Ayana Hernandez of North Carolina Central University to see how they’re using their distinctiveness as a selling point. North Carolina Central...
by Bart Caylor | May 22, 2017 | Branding, Higher Ed Marketing, Featured, Blog
Your biggest competitive advantage as a small college or university is you: Your unique selling proposition. Here’s why so many small colleges are missing their greatest opportunity to hit their admissions goals – and how you can avoid the same mistakes. When...
