One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering. No matter how good of a marketer you are, it’s hard to sell prospective students on an education with a tuition...
One of the core objectives of education marketing is setting yourself apart from the competition. Today, we talk to Ayana Hernandez of North Carolina Central University to see how they’re using their distinctiveness as a selling point. North Carolina Central...
Your biggest competitive advantage as a small college or university is you: Your unique selling proposition. Here’s why so many small colleges are missing their greatest opportunity to hit their admissions goals – and how you can avoid the same mistakes. When...
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, Guide to Planning an Education Website Redesign
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, #Hashtags: Your Social Media Secret Weapon
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, Marketing on a Shoestring Budget.
Download Your Copy Today!
Fill out the following form to get instant access to our ebook, 25 Ideas for Great Admissions Content.
