by Bart Caylor | Apr 18, 2022 | Marketing Strategies, Enrollment, Blog, Featured, Higher Ed Marketing
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Mar 31, 2022 | Podcast, Marketing Strategies, Marketing Trends, Featured
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | Jan 27, 2022 | Podcast, Marketing Strategies, Featured, Higher Ed Marketing
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Sep 7, 2020 | Marketing Strategies, Blog, Featured
They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...
