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How to Kick Off Your Influencer Marketing Strategy for Higher Education

How to Kick Off Your Influencer Marketing Strategy for Higher Education

by Bart Caylor | Sep 7, 2020 | Blog, Featured, Marketing Strategies

They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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@HubSpot does a nice job outlining the differences between organic and paid #marketing while making recommendations and giving examples of how to use each. I recommend having a mix of organic and paid marketing efforts. #highered #higheredmarketing https://t.co/LHMus7VhCy https://t.co/YEJOQF9EbF


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1 day ago

What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond. https://t.co/znh2CWekJZ #hesm #higheredmarketing #ismarketing https://t.co/vWRcp4re03


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#Instagram reels #ads have pros and cons. Reels can be up to 30-seconds long and only be created on desktop. However, reels are front and center on user feeds. Here’s how to get started using #reelsads on Instagram from @SMExaminer. #highered https://t.co/HFyCRTM6qn https://t.co/F5Ehygc6fB


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