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The #1 Reason Your Last Capital Campaign Struggled and How to Fix It

The #1 Reason Your Last Capital Campaign Struggled and How to Fix It

by Bart Caylor | Mar 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

When it comes to your next higher ed capital campaign, failure isn’t an option.  Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t...
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

by Bart Caylor | Mar 23, 2020 | Advancement, Blog, Featured, Fundraising Advancement

What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...

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Bart Caylor

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

TWITTER

It seems everywhere I look today, I am finding articles about #videomarketing. A one-size-fits-all approach to video marketing often misses the mark. A new revolution is coming – personalized video marketing. @CMIContent #highered #highereducation https://t.co/OjuFs5WKAJ https://t.co/9Lf8mM3PYr


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4 hours ago

Going test-optional in your admissions process could be a risky move. Read about my conversation with HBU’s James Steen: https://t.co/v4bL6jadAF #casesmc #HEmkting #emchat #hesm https://t.co/tWIOO7t2v9


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10 hours ago

@neilpatel states that video content is shared 1,200% more than text and image posts combined. How do you get started on a successful video campaign? Take a look. #videomarketing #highered #higheredmarketing #contentmarketing https://t.co/aO9GH036Ba https://t.co/UAnJMFByCf


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12 hours ago

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