How to Leverage Student-Produced, Authentic Content

How to Leverage Student-Produced, Authentic Content

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner.  The...
Staying Ahead of the Next Big Thing in Higher Ed Marketing

Staying Ahead of the Next Big Thing in Higher Ed Marketing

It’s not so much what that next big thing is that matters. It’s how you use it. As a higher ed marketer who works primarily in the digital marketing space, a very common question I get is “What’s the next big thing?” And it’s a good question. Technology today is...
6 Tips for Marketing Higher Ed to Generation Alpha

6 Tips for Marketing Higher Ed to Generation Alpha

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...

Top Marketing Trends to Help Your School in 2019

Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...