Audience-Centric Enrollment Marketing

Audience-Centric Enrollment Marketing

Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing. Lately, I’ve been reading about a growing conversation around...
Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...
10 Components of a Successful Education Marketing Plan (Part 1)

10 Components of a Successful Education Marketing Plan (Part 1)

You’ve heard it before. Failing to plan is planning to fail. But not all education marketing plans are equal. The quality of your plan will determine the quality of your success. Sometimes institutional leaders view marketing as if it were gambling: You pay the money....