Shoestring Marketing Budgets: Maximizing Your Marketing Impact

by Bart Caylor | Sep 9, 2024 | Featured, Podcast, Tools

Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job.  Most of us enrollment marketers are...

5 Reasons to Invest in Data Management

by Bart Caylor | Jul 10, 2023 | Blog, Marketing Budgets, Featured, Strategies, Tools

Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...

10 Budget-Friendly Marketing Tools for Higher Education Marketers

by Bart Caylor | May 15, 2023 | Marketing Budgets, Blog, Featured, Higher Ed Marketing, Tools

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...

5 Ways You Think You’re Saving Money (That Really Cost You More)

by Bart Caylor | Feb 20, 2023 | Blog, Featured, Higher Ed Marketing

Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...

Post-Pandemic Budgeting: Put Your Digital Marketing to Work

by Bart Caylor | Dec 26, 2022 | content marketing, Marketing Budgets, Blog, Featured, Tools

With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...