Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
Numbers can be so discouraging sometimes. It’s easy to look over your enrollment marketing budget and wonder what more you could do if you only had a few more dollars to work with. Then so-called reality sets in. You don’t have more dollars. Defeated, you shrug your...