5 Reasons to Invest in Data Management

5 Reasons to Invest in Data Management

Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
10 Budget-Friendly Marketing Tools for Higher Education Marketers

10 Budget-Friendly Marketing Tools for Higher Education Marketers

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
5 Ways You Think You’re Saving Money (That Really Cost You More)

5 Ways You Think You’re Saving Money (That Really Cost You More)

Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
Post-Pandemic Budgeting: Put Your Digital Marketing to Work

Post-Pandemic Budgeting: Put Your Digital Marketing to Work

With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
Small Enrollment Marketing Budget? 5 Tips to Get the Job Done Affordably

Small Enrollment Marketing Budget? 5 Tips to Get the Job Done Affordably

Numbers can be so discouraging sometimes. It’s easy to look over your enrollment marketing budget and wonder what more you could do if you only had a few more dollars to work with. Then so-called reality sets in. You don’t have more dollars. Defeated, you shrug your...