marketing budget Archives | Caylor Solutions

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

by Bart Caylor | Aug 26, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...

How to Hire an Effective Education Marketing Agency

by Bart Caylor | Jan 29, 2018 | Blog, Featured, Marketing Budgets

Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...

How to Create a Higher Education Marketing Budget

by Bart Caylor | Dec 19, 2016 | Blog, Featured, Higher Ed Marketing

So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...