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Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

by Bart Caylor | Aug 26, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...
How to Hire an Effective Education Marketing Agency

How to Hire an Effective Education Marketing Agency

by Bart Caylor | Jan 29, 2018 | Blog, Featured, Marketing Budgets

Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...
How to Create a Higher Education Marketing Budget

How to Create a Higher Education Marketing Budget

by Bart Caylor | Dec 19, 2016 | Blog, Featured, Higher Ed Marketing

So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Another article that hits it on the head when it comes to the importance of #brand consistency. Prominence, colors, and voice all play into building your brand distinctiveness. Read more from @insidehighered. #highered #marketing #branding https://t.co/DjgOPXEOX0 https://t.co/uMEvoLnyQl


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1 day ago

What do your prospective #undergraduate and #graduate folks see once they complete a request for information? Are they receiving an automated email from you? If so, is it doing any good to convert them into an actual applicant? https://t.co/4A4xXvgUdP https://t.co/PAj780tCvN


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1 day ago

Does your school have a #branding strategy? Have the waters of your branding been muddied? Make sure you dig deep into why your closest friends and supporters are proud to be part of your community. Read more from @DigistormEd. #highered https://t.co/C7LCO7uZ7H https://t.co/81LbZLKF6q


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2 days ago

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