How to Turn Your Team into a Content Marketing Powerhouse

How to Turn Your Team into a Content Marketing Powerhouse

Content marketing is the most powerful tool you have for attracting right-fit students to your college or university.  The basic idea for this kind of marketing is simple: create content that provides value to your audience while building trust and authority. As they...
How to Leverage Gated Content in Search Engine Marketing for Higher Ed

How to Leverage Gated Content in Search Engine Marketing for Higher Ed

In any digital marketing plan, gated content is the crown jewel. It’s a little elusive. Almost a secret. One so good, your audience might even pay to see it. (Not that you’ll be asking for money. We’ll get to that.) I wouldn’t blame you if that description seems...
Leveraging the Power of Storytelling in Education Marketing

Leveraging the Power of Storytelling in Education Marketing

Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results.  For years, I’ve held to the belief that understanding what questions your...
How Colleges Can Use Geotargeting to Improve Website Performance

How Colleges Can Use Geotargeting to Improve Website Performance

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...
One Undeniable Reason for Inbound Marketing

One Undeniable Reason for Inbound Marketing

Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason. If you’ve been following my blog for any time at all, you know that I’m a big proponent of inbound marketing. I mean, you can see that right off...