Is Your Social Media Marketing Just a Megaphone?
Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...
How to Move Your Social Media Strategy Beyond the Puppy Stage
How to Care for and Train Your Social Media Strategy Far too often, social media is a “pet project” for an organization rather than a critical part of the marketing mix. Without a well defined strategy, your social media might be going to the dogs. In 2010...
Let’s Talk About Me: Are You Making These Social Media Mistakes?
Without a Plan, Your School’s Social Media is Destined To Fail. Social media has been all the rage since the mid 2000’s. Starting with MySpace and moving through Facebook, Twitter, and Instagram, the influence of social media is not slowing down. In a January 2014...
