“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads

“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads

Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow.  In previous conversations on The Higher Ed Marketer podcast,...
How Colleges Can Use Geotargeting to Improve Website Performance

How Colleges Can Use Geotargeting to Improve Website Performance

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...