One-of-a-Kind: Marketing the Uniqueness of Your School

One-of-a-Kind: Marketing the Uniqueness of Your School

The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.   You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
Case Study: Loma Linda University Launches New Branding Campaign

Case Study: Loma Linda University Launches New Branding Campaign

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...