by Bart Caylor | Feb 14, 2022 | Blog, Featured, Marketing Strategies, Marketing Trends
Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers? Over the years, I’ve been an advocate of using metrics, analytics, and big data to drive higher ed marketing decisions. Quite...
by Bart Caylor | Aug 3, 2020 | Blog, Featured, social media, Strategies
So you’re an enrollment marketer who wants to get more out of your school’s social media marketing, but you’re no social media analytics guru? That’s okay. I’ve written on the topic of social media analytics in the past, but for this post I’ll get a little more in...
by Bart Caylor | Feb 13, 2017 | Blog, Branding, Featured
If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand awareness. Every marketing strategy should begin here for the simple reason that if consumers aren’t aware of your brand, they can’t engage...
